By: David H. May, Rector
It amazes me how quickly the big advertising agencies switched gears in the middle of March and started making commercial reflecting how our world had changed on a dime. I think I saw the first one maybe a week after we all started staying put. It was a commercial for a big mobile phone company reminding us that they were there for us to keep us all connected. The commercial was a series of employees assuring us that they were there and I remember I got a little choked up at their sincerity. Since then, most commercials take into account this different world we’re living in. But not all of them. There are still a few pre-Coronavirus commercials mixed in. When I see one of them, with crowds of people in a ball park or big groups of people in a window replacement store, happily mixing and mingling and shaking hands or hugging, it’s jarring – I feel like I’m looking at a world I remember, sort of. It’s disorienting because it’s only really a couple of months ago. But it might as well be an age ago.
So just a little time watching television these days gives us a glimpse of who we were and who we are now. When I see those pre-quarantine commercials, I wonder how can we ever get back there? Or even, can we get back there? I don’t know. Maybe we can’t. But even if we can’t, we will go forward.